Internet Radio
Internet Radio:
The Power of Radio Without the Boundaries
Create programming that informs, entertains, connects and inspires.
Radio has always had a special kind of magic.
A microphone, a voice and an audience.
Internet radio takes that powerful connection and removes many of the geographic limitations of traditional radio broadcasting.
What Is Internet Radio?
Internet radio is audio programming transmitted through the internet rather than solely through traditional AM or FM frequencies.
Programming can include:
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Talk shows
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Interviews
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Music programming
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Educational shows
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News and commentary
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Relationship programs
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Business shows
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Lifestyle programming
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Specialty programs
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Live events
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Recorded programming
Listeners can access programs through computers, mobile devices and internet-enabled platforms.
How Is Internet Radio Different From Podcasting?
This is one of the most common questions.
Podcasting
Usually on demand.
Listeners choose an individual episode and play it whenever they want.
Internet Radio
Can create more of a station experience.
Programs may be scheduled into a lineup, aired live, replayed or presented as continuous programming.
Think about it this way:
Podcast = “Choose this episode.”
Internet Radio = “Tune into what's playing.”
And today's creator doesn't necessarily have to choose one or the other. A radio program can also become a podcast or a podcast can become a radio program.
Benefits of Internet Radio
1) Creates a Broadcasting Experience
There is something powerful about knowing people are tuning into a program or station.
2) Supports Live and Recorded Shows
Hosts can develop different broadcasting formats.
3) Builds Community
Radio creates familiarity through consistent hosts and recurring programming.
4) Ideal for Talk Programming
Interviews, discussions and educational programming work beautifully in audio.
5) Removes Geographic Boundaries
Internet delivery allows programming to move beyond a local transmitter.
6) Repurpose Your Show
Radio programs can become podcast episodes and other digital media.
Is Internet Radio Right for You?
You might enjoy internet radio if you:
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Love talking and interviewing
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Don't necessarily want to be on camera
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Enjoy the feel of traditional broadcasting
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Want to develop a recurring talk show
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Like scheduled programming
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Want to create a community around conversation
Learn Radio Hosting Through OTMMA
A good radio host does much more than talk into a microphone.
Learn how to:
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Develop your radio personality
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Use your voice effectively
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Prepare show openings
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Create compelling topics
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Interview guests
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Manage conversation flow
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Avoid dead air
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Transition between segments
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Create recurring features
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Work with commercial breaks
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Prepare a rundown
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Develop show consistency
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Connect emotionally with listeners
The NEW Streaming Network Connection.com
Internet radio holds a special place within the NEW Streaming Network media ecosystem because audio broadcasting can work alongside podcasting, television and digital media.
A single show can become part of a much larger content strategy.
One Host.
One Message.
Multiple Ways to Be Heard.
That's what modern broadcasting makes possible.
Not Sure Which Media Path Is Right for You?
You don't have to figure it out alone.
Find Your Media Lane Workshop helps you identify the format that best fits your personality, message, audience and goals.
Podcasting? Video? TV? Radio? Live Broadcasting?
Discover where your voice belongs.
Already Know You're Ready to Build a Show?
Take the next step with the Show Launch Lab.
Let’s Work Together
Get in touch so we can start working together.
