Podcasting is one of the most accessible ways to build authority, connect with an audience, share your expertise, and create content that continues working for you long after you hit “publish - EVERGREEN".

Whether you want to educate, inspire, entertain, interview experts, build your business, or create a community around an important message, podcasting gives you the ability to reach listeners wherever they are.

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What Is Podcasting?

A podcast is primarily audio-based, on-demand content that listeners can enjoy when and where they choose.

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Unlike traditional radio, your audience doesn't have to tune in at a certain time. Episodes can remain available for months or years, allowing your library of content to continue introducing people to you and your message.

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Podcasts can include:

• Solo episodes

• Guest interviews

• Co-hosted conversations

• Educational programs

• Business and industry shows

• Storytelling

• Commentary

• Coaching and advice

• Panel discussions

• Branded company podcasts

Why Podcasting Is Different

Podcasting creates an unusually personal connection.

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Your audience hears your voice, your personality, your stories and your perspective. Over time, listeners begin to feel that they know you.

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Unlike short-form social media content that can disappear quickly from a feed, podcast episodes become part of your evergreen media library.

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One conversation can continue working for your brand long after it was originally recorded.

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Benefits of Podcasting

Podcasting can help you:

1) Build Authority.
2) Position yourself as a knowledgeable voice within your industry or area of expertise.

3) Create Deeper Connections.
4) Long-form conversations allow your audience to get to know the person behind the brand.

5) Expand Your Professional Network.
6) Interviewing guests can create valuable relationships, collaborations and referral opportunities.

7) Generate Evergreen Content.
8) Episodes can continue attracting listeners long after publication.

9) Create Marketing Content.
10) One podcast can become clips, quotes, social posts, blogs, newsletters and promotional content.

11) Support Your Business.
12) Use your podcast to introduce services, courses, books, events, memberships and other opportunities.

13) Build Your Personal Brand.
14) Instead of simply promoting what you do, you begin becoming known for what you know.

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Is Podcasting Right for You?

Podcasting may be your media lane if you:

• Love conversation and storytelling

• Prefer speaking rather than being on camera

• Want to interview interesting people

• Have knowledge or experiences you want to share

• Want to build credibility in your field

• Want a relatively simple way to begin creating media

• Want content you can produce consistently

 

You don't need a broadcasting degree.

You don't need a million followers.

You need a message, an audience and a willingness to begin.

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Learn Podcasting Through

Own The Mic Media Academy

 

Own The Mic Media Academy helps you move from “I think I want a podcast” to “This is my show.”

Through OTMMA, you can learn how to:

• Discover your core message

• Identify your ideal audience

• Choose your podcast format

• Develop your show

• Name and brand your program

• Plan episodes

• Interview guests

• Improve your microphone presence

• Create compelling conversations

• Build confidence

• Market your episodes

• Repurpose your content

• Explore monetization

• Develop your show into a larger media brand

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Start Here

Not sure if podcasting is your best media lane?

Begin with the Find Your Media Lane Workshop and discover which broadcasting format best fits your message, personality and goals.

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Ready to Take Your Podcast Beyond the Podcast?

This is where the connection between Own The Mic Media Academy and NEW Streaming Network.com becomes powerful.

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Own The Mic Media Academy can help you learn, build and prepare.

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NEW Streaming Network can provide opportunities for qualified creators who want to take their content further through a broader multimedia environment encompassing podcasting, radio, television, streaming and digital media.

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Your Media Journey Can Grow

Learn → Create → Launch → Build → Distribute → Grow

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