Video podcasting combines the intimacy of podcasting with the engagement of video.

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Your audience doesn't simply hear your words. They see your expressions, personality, reactions, energy and connection with your guests.

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For creators, entrepreneurs, coaches, speakers, experts and businesses who want greater visibility, video podcasting can become the foundation of an entire content marketing strategy.

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What Is Video Podcasting?

A video podcast is a podcast-style program that is also recorded or produced as video.

 

It may feature:

• A host speaking directly to viewers

• Host and guest interviews

• Remote conversations

• Multiple guests

• Educational presentations

• Demonstrations

• Panel discussions

• Business conversations

• Lifestyle programming

 

The completed show can then be adapted into audio podcast episodes, full-length video programming, short clips and promotional content.

Video Podcasting vs. Audio Podcasting

The biggest difference is visual connection.

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With audio podcasting, the listener connects primarily through your voice.

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With video podcasting, viewers experience:

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Your Voice + Your Face + Your Personality + Your Brand

 

Video also gives you significantly more material for visual marketing.

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One interview might produce:

• A full video program

• An audio podcast

• Multiple short video clips

• Social media reels

• Guest promotional clips

• Quote graphics

• Blogs

• Email content

• Website content

 

That's why we encourage creators to stop thinking about creating one piece of content.

Think about creating a content engine.

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Benefits of Video Podcasting

1) Become More Recognizable

People begin associating your face with your expertise.

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2) Build Trust Faster

Body language, expressions and natural interaction add another layer to audience connection.

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3) Expand Content Opportunities

Create long-form programming and short-form content from the same recording.

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4) Showcase Guests

Give industry professionals, authors, coaches, business owners and thought leaders a platform for meaningful conversation.

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5) Strengthen Your Brand

Use consistent graphics, intros, backgrounds, logos and messaging to create a recognizable program.

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6) Prepare for Television

Video podcasting can be an excellent bridge between traditional podcasting and streaming television.

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Is Video Podcasting Your Media Lane?

Consider video podcasting if you:

• Enjoy talking with people

• Want to build a recognizable personal brand

• Are comfortable learning to appear on camera

• Want interview-based programming

• Want content for multiple platforms

• Want to promote your business through education rather than constant advertising

• Eventually want to move into television or live broadcasting

 

And don't worry if being on camera feels uncomfortable at first.

Camera confidence is learned.

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Learn to Own the Camera Through OTMMA

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Own The Mic Media Academy doesn't teach you simply how to press RECORD.

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We help you understand how to become a host.

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Learn how to:

• Develop your on-camera presence

• Introduce yourself professionally

• Open and close a show

• Guide conversations

• Ask stronger interview questions

• Handle difficult or quiet guests

• Look natural on camera

• Create a show format

• Develop recurring segments

• Brand your show

• Prepare guests

• Create promotional clips

• Grow your audience

• Build a program with longevity

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From Video Podcast to Streaming Media

 

Once you've developed your show, there may be opportunities to grow beyond a traditional video podcast.

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Through the NEW Streaming Network media ecosystem, creators can explore ways to expand their programming across additional digital, podcast, radio and streaming television channels.

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Own The Mic Media Academy builds the broadcaster.

NEW Streaming Network.com helps provide the broadcasting opportunity.

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